Tuesday, July 03, 2007


Today I received a flyer for a conference with the theme "Enterprise Decisioning Comes of Age." I consider this neologism an example of superfluous verbizationing, since perfectly good words already exist for what I infer that decisioning means, e.g., deciding and decisionmaking.

Hyperverbizationing was already underway in the 1960s, when authoring started replacementing writing, and architecting replacementing designing. [1] It perhaps reached its peak during IBM's "architecturalization wars," when there were no neutrals: You were either prorearchitecturalizationing or antirearchitecturalizationing. [2]

PS I'm not registrationing for this conference.

[1] And, among computer designers, architecture replaced the more accurate fa├žade.
[2] Although there was some precedent in antidisestablishmentarianism.

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